Frequently Asked Questions

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THE ULTIMATE ADVICE

THE ULTIMATE ADVICE •

HOW TO FIND A MARKETER YOU CAN TRUST?

Here's some advice for selecting the right marketer for your brand:):

NO STATEMENT OF WORK: If there's nothing in writing, walk away. You need to know what you're paying for, when you'll get it, and what happens if things change. A Statement of Work (SOW) protects both of us. It protects your money, your timeline, and your expectations. No guessing.

INEXPERIENCED PEOPLE CHARGING EXPERIENCED RATES: Experience matters. There's a difference between someone who's been doing this for 5 years and someone who's been doing it for over 20 years. Ask about their background. Ask for examples of work. Don't assume years in business means expertise.

PEOPLE WHO OUTSOURCE WITHOUT TELLING YOU: If you think you're hiring the owner and you're actually getting outsourced work, that's a problem. Ask directly. If they don't tell you upfront, that's a red flag. Then get it in writing!

PEOPLE WHO DON'T SPECIALISE: Marketing is broad. Someone good at social media might not be good at website design. Someone good at design might not understand email automation. Good marketers know their strengths and where they need help.

PEOPLE WHO DON'T RESEARCH YOUR BRAND: The best marketing starts with understanding your brand. If someone hasn’t researched your brand before you meet, then that's a red flag.

PEOPLE WHO RUSH: Good work takes time. Not a lot of time if you're experienced. But it takes some. If someone promises absolutely everything in two days, be sceptical.

PEOPLE WHO CAN'T SHOW RESULTS: Ask for examples. Ask for case studies. Ask what they've delivered for other clients. If they can't show you results, that's telling.

NO COMMUNICATION PLAN: You should know how often they'll communicate with you, how you'll give feedback, and when you'll see updates. If that's vague, it's a red flag.

PEOPLE WHO PRESSURE YOU: Real marketers don't need to pressure you. They're busy, your busy. They filter for clients who are ready to work. If someone's pushing hard to get you to sign, that's a red flag.

AI TOOLS AND HIDDEN COSTS: AI tools can speed things up, which is good for you. But don't pay premium rates for work that AI handled quickly. Ask what tools are being used. Ask for time breakdowns. Transparency matters.

UNDERSTAND YOUR PROJECT TIMELINE: Ask for clarity on how time is allocated to your project. Weekly timesheets (provided with invoices) that show what work took how long matter. They help you understand the investment and what you're paying for. Reputable marketers are transparent about this. If someone can't explain where their time went, that's a red flag.

WHO OWNS MY WEBSITE AND ACCOUNTS: You do. Always. Your website, your social media accounts, your email marketing platform, your domain, your content. Everything you pay for belongs to you.

Here's what this means in practice: Your website should be registered in your name or business name. Not your marketer's name. You should have admin access. If I update your site, you're in control.

Your social media accounts should be registered with your email and phone number. I can manage them for you, but you own them. You need to be able to access them anytime.

Your email marketing platform (Klaviyo, MailChimp, etc.) is in your account. You own the list. You own the data. You own the campaigns.

You're logged in as the owner of your business, not your marketer. If something happens to that relationship, you still have full access to everything. I have personally seen this breakup end badly.

At Miss Brooke, passwords and logins are shared carefully and securely. Miss Brooke uses secure methods (password managers). You retain control.

Why does this all matter? If you hand over passwords or login credentials, you're vulnerable. Your marketer could hold your business hostage. They could lock you out. You could lose years of data. Your business could disappear overnight. A good marketer protects your assets and keeps you in control. Always.

Let's make your marketing feel easier.

Tell me what you're working on, and I'll help you move forward. I offer a free chat to understand your goals and map out the next steps. It takes about 30 minutes. Whether you need support with one area or a full refresh, I'm here to guide you through it all.

Let’s Talk!

Look no further! I am offering a free 30-minute chit-chat session for anyone needing guidance or more information.

My goal is to assist you with your brand and how to get there. So, what are you waiting for? Message me today + let's chat!